#219 - Wie du das volle Wachstumspotenzial deiner Brand mit Amazon Ads ausschöpfst

Du willst echte Markenwirkung auf Amazon? Dann ist diese Folge für dich. Florian zeigt dir, wie du das volle Wachstumspotenzial deiner Brand mit den richtigen Daten entfesselst. Je nach Setup vergleicht Florian zwei Wege, an die wertvollen Daten zu kommen: über die Amazon Marketing Cloud (AMC) und über die Sponsored Brands New-to-brand Metriken.Alle Themen der Episode im Überblick: Amazon Marketing Cloud (AMC) als Werkzeug für echtes Markenwachstum (04:20)Chance: Viele Features der AMC sind jetzt kostenlos (06:13)Weg #1: AMC nutzen für tiefe Neukunden-Analyse (08:28)Strategie: Warum du deine Ads auf Wachstum ausrichten musst (14:40)Weg #2: New-to-brand Metriken in der Advertising Console (16:15)Vorteile & Nachteile der New-to-brand Metriken in der Advertising Console (19:00)Umsetzung: Budget gezielt auf starke Neukundenkampagnen lenken (19:50)Extra Tipp: Bid Boosting für New-to-brand Zielgruppen einsetzen (20:10)Links & Ressourcen:Amazon Marketing Cloud: Wie du deine Kampagnen mithilfe der AMC datenbasiert optimierstDeine Zeit ist kostbar! Lehn dich zurück und lass das ADFERENCE Amazon PPC Tool für dich arbeitenFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib uns auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf Youtube: https://www.youtube.com/@ADFERENCEMail: [email protected] 

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This episode was published on May 21, 2025.

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