22.4 Joanna Jensen, entrepreneur

How do you find the self-belief to pursue a brilliant idea, convince investors in your vision and pick yourself after setbacks? Viv chats to Joanna Jensen, the founder, former CEO and now brand ambassador of Child's Farm, a family skincare brand she developed from her kitchen table. It's an unabashed success story, built from the challenges of a recent divorce and two young children, and driven forward by Joanna's conviction and hard work. She tells Viv how necessity, belief in the product and utter determination was the rocket fuel that powered her along. Viv's new book, Happy High Status: How to Be Effortlessly Confident, is out now. @vivgroskop