22: A Guiness-fuelled industry mickey-take with Paul Mellor of Mellor&Smith

This week we’ve laid bait of Guinness and Rosé to snare the man who launched his agency from his front room whilst sitting in his pants, the day after he called his old boss a ‘cock’. It can only be Paul Mellor. Taking the piss out of the industry whilst on the piss with our podcast host Giles, it’s a wonder how they actually finished with a fully recorded episode. Paul takes us on a riotous ride on how he went from working in a coleslaw and potato salad factory (yep, you heard that right) to running one of the best brand and ad agencies in London. Topics and targets rattled through also include; why advertising is shit and how it can be better, Pot Noodles, how brands can achieve genuine stand out by risk taking, and the wildly successful ‘Take Fucking Risks’ speaker series Paul founded, with guests like Bob Hoffman, Dave Trott, Cindy Gallop, and Grace Dent. The first Call to Action podcast to require a health warning, the fumes from this episode alone could damage your liver whilst also serving as a slap about the face to start you smashing up anything bland and beige, and to just start taking some fucking risks. /////Paul:You can follow him on LinkedIn.And his agency Mellor&Smith on the Twitter.And we’ll give you their website for a full house. Book Recommendation: Life’s A Pitch – Then You Buy by Don PeppersCreative Blindness by Dave Trott One Plus One Equals Three by Dave TrottCreative Mischief by Dave TrottDamn Good Advice by George Lois Nobody Wants to Read Your Sh*t by Steven Pressfield /////