#22: A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA). This conversation marks the second part of our exploration of SPASA's expansive and innovative journey. In this chat, Luke shares the association's approach to brand management, revealing how SPASA has evolved into a house of brands and the challenges of maintaining brand autonomy while ensuring consistency across various platforms, including B2B and B2C sectors. Olena and Luke also tackle the technical aspects of organisation mergers and data integration in an association environment. They explore the complexities and strategies involved in consolidating data from multiple entities, emphasising the need for a central hub and using APIs for efficient management. Whether you're an association professional, a marketing enthusiast, or a tech aficionado, this episode offers invaluable insights. Don't miss out on these expert perspectives – tune in now and join the conversation!