22: Business Like We’re Human: Sarah Santacroce on Empathy, Integrity & Doing It Differently

Sarah Santacroce joins Jillian Vorce to talk about her journey from professional disillusionment to building a business that reflects her values. Sarah recounts her transformative decision in 2018 to abandon conventional marketing tactics, emphasizing the importance of authenticity and alignment with personal values in a shifting business landscape.In the conversation, Sarah shares insights from her upcoming book, Business Like We’re Human, and introduces her new, 'Conversations for Change' initiative for launching it. Together, they reflect on the power of relationships, wiring, and the courage it takes to do business your own way.The conversation underscores the necessity for meaningful work and ethical marketing strategies, inviting listeners to join the ongoing dialogue.If you’d like to support Sarah and her new book,  she is crowdfunding the official launch, Business Like We're Human and would love your help.  You can offer as little as $8 and it can help change the conversations we’re having around marketing.  With your contribution, you will also get access to the ebook and audio book. https://www.humane.marketing/conversationsforchange .  It is open till June 9th. For links and resources mentioned in the episode:Sarah is offering our podcast listeners her One Page Marketing PlanOne Handshake Members can access Marketing Like We’re Human FOR FREE by going to https://onehandshake.co/Watch Jillian on Sarah’s podcast: https://www.youtube.com/watch?v=-phWzkPGbQkListen to Jillian on Sarah’s podcast https://podcasts.apple.com/us/podcast/how-to-nurture-10-vital-business-relationships/id1108005708?i=1000599024918Other books mentioned;Rutger Bregman, Moral Ambition: https://rutgerbregman.com/books/moral-ambitionTo connect with Sarah, you can connect with her via her website or LinkedinIf you’d like to learn more about the One Handshake Community, come find us at https://onehandshake.co/ where you can also sign up to join us on our firechats as well as see our other events.