22- Can Alaina Interest You In...Grassroots Marketing?

Brand strategist, podcast host, and former Congressional candidate, Alaina Shearer joins us to talk about her interests - grassroots marketing/branding and messaging with a purpose. She tells us about her passion for helping small and medium sized businesses grow, with the goal of freeing people from their corporate jobs.She teaches us about DIY branding (which you can do even as an individual to figure out your personal brand), including how to create organic content and choosing a platform. We learn about her early claim to fame, the Miss Single Mama Blog (RIP).We talk about Alaina’s podcast, ⁠Citizen Rebel,⁠ which focuses on how and why we should speak up as business owners or executives, and how to signal that you or your business is a safe space. How and why should we be making everything political? (Including Murder She Wrote!)We also cover:What could big brands be taking a stand on that could make a difference?What brands does Alaina think are taking a stand and telling their story really well?What are the benefits of speaking out authentically, and the perils of staying quiet?Can we make weaponizing privilege for democracy (rather than personal gain) a thing?And of course, our homework!Citizen Rebel Podcast: ⁠https://citizenrebel.transistor.fm/episodes⁠Find Your Voice 6-Week Group Cohort:⁠https://www.goodisnow.com/classes⁠No Kings Protest Info:⁠https://www.mobilize.us/nokings/⁠Logo design: Marielle MartinSong: Upbeat Drums with Stomps and Claps by music_for_videoBlueSky: @canweinterestyouin.bsky.socialEmail us your interests! [email protected]: CanWeInterestYouIn.com