22. Com trobar idees de negoci + 'La vaca púrpura'

El món està canviant de forma vertiginosa i, amb ell, les regles del màrqueting. Les velles pràctiques tan ben apreses durant anys han deixat de funcionar perquè han saturat els mitjans de comunicació i la ment del consumidor. Perquè el nostre producte no es torni invisible entre unes opcions cada vegada més nombroses hem de fer-ho extraordinari, diferenciar-ho i aconseguir que la gent es fixi en ell com si fos una 'Vaca Púrpura'.

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This episode is 37 minutes long.

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This episode was published on January 28, 2019.

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