22: Customer tactics and planning
Episode 22 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "22: Customer tactics and planning" was published on September 21, 2017 and runs 0 minutes.
September 21, 2017 ·0m · The Digital Tourism Show
Summary
When Google produced a study into the travel industry it found that the average user spends 419 digital moments while researching a trip over a 2 month period. They watched 5 videos, visited 380 web pages and searched 34 times. It’s no surprise that 87% of these happened on mobile. If you want to capture customers you need to know what they are looking for at the planning stage and optimise your content appropriately.
Episode Description
Similar Episodes
Jun 19, 2024 ·37m
Jun 8, 2024 ·53m
May 29, 2024 ·19m
Feb 16, 2024 ·53m
Jan 19, 2024 ·32m
Jan 8, 2024 ·35m