EPISODE · Jun 16, 2019 · 21 MIN

#22 Der Kundenwert

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Wie viel ist uns eigentlich der jeweilige Kunde wert? Eine Frage, die sich fast jeder Marketier stellt - spätestens wenn es zur Budgetplanung für Kundenbindungsmaßnahmen kommt. Aber lässt sie sich vor dem Hintergrund der sich immer schneller wandelnden Märkte überhaupt noch beantworten? Ob und unter welchen Umständen der Kundenwert noch eine Bedeutung für das Marketing von heute hat, das diskutieren Michael Stiller und Jan Scholzen in Folge #22 ihres Podcasts "Aus dem Maschinenraum für Marketing & Vertrieb". Folge direkt herunterladen

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#22 Der Kundenwert

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