EPISODE · Mar 22, 2018 · 58 MIN

22 - Flying high: How Westjet built an iconic brand - with Richard Bartrem

from a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. · host Luiza Campos

Building a successful business is tough in any industry but it may even more so in the airline industry. Listen to my conversation with Richard Bartrem, VP of Mktg and Comm. at Westjet on how they built an iconic brand from the inside out.

Episode metadata supplied by the publisher feed · Published Mar 22, 2018

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22 - Flying high: How Westjet built an iconic brand - with Richard Bartrem

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