#22: Folding into the future: Exploring how foldables can get marketers into the fold

Foldable smartphones - flip or fold - have the potential to bring back the cool factor and premium vibes to the otherwise stagnating smartphone marketing. Using cutting edge technologies like OLED and ultra-thin glass, mobile phone manufacturers have found innovative ways to bring back the iconic clamshell design that was quite popular in mobile phones in the early 2000s. As this form factor gains popularity amongst consumers, mobile phone companies must address certain issues like better adaptiveness UIs and gestures to get marketers to develop engaging content. (00:00) Introduction (02:43) The rise of foldables (04:54) Interesting possibilities of foldables beyond design (08:18) Unfolding exciting opportunities for marketers (11:03) What foldables need to become to get marketers into the fold?