22 - From Operational Roles to Marketing Genius: Domestic & General's Sustainability Mission with Domestic & General's Gayle Terry

Your host, Alex Shevelenko, talks with the President and Chief Marketing Officer of Domestic & General, Gayle Terry. Gayle's career trajectory is unique, starting in general management before transitioning into marketing. Her passion for customer experience and marketing developed from working in industries that didn't prioritize the customer. She started in operational roles, running contact centers and field forces, which allowed her to understand customer interactions and employee needs. This experience was instrumental in her transition into customer retention and product development roles, broadening her understanding of business factors that contribute to a great customer outcome. Gayle talks about the importance of connecting the dots between customer experience, employee engagement, and business profitability.Domestic & General operates as a B2B2C brand, collaborating with well-known manufacturers and retailers to offer protection plans. This partnership with various brands means they have a diverse range of customers with different demographics and interests. To cater to these customers, the company invests in data-driven marketing and data science to understand individual customer needs and provide personalized offers.To learn more about Gayle's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com/.