EPISODE · May 19, 2025 · 1H 44M
#22 He Left Banking… Then Built a Global Brand Havas Had to Buy | Sachinn Laala
from Beyond the Business Card · host Beyond the Business Card
In this episode of Beyond the Business Card, host Justin McGuire, entrepreneur, founder of MCG Talent and creator of 7-Figure Recruitment, sits down with Sachinn Laala, founder and CEO of Liquid Havas, one of the Middle East’s leading commerce marketing agencies, recently acquired by global advertising giant Havas.Sachinn shares his extraordinary journey from growing up in a small town in India, stepping into the family business at the age of 12, and eventually building an independent agency in Dubai that scaled to 90+ people and caught the attention of a global network. With humility and sharp business insight, Sachinn opens up about his entrepreneurial roots, his bold career pivots, and the challenges of building a niche business in a highly competitive industry.💡 In this episode, you’ll discover:• Why leaving his father’s retail business to work in banking was his first act of rebellion • How a 400 AED car instalment nearly consumed his entire salary when he moved to Dubai • The hidden value of starting in customer service and how it shaped his leadership style • How a forgotten corner of advertising, commerce marketing, became the foundation of Liquid’s success • What it really takes to get acquired by a global agency • Why grit, discomfort, and embracing chaos were crucial to his journey • The role of early failures, culture, and partnership in building a scalable agency model.It’s a raw and inspiring look at what it means to build something real in a region known for flash. No shortcuts. No façade. Just the true story behind the growth of a homegrown agency and the founder who made it happen.🎧 Listen now and subscribe for more stories that go beyond the business card.📲 Follow Justin McGuire: Instagram: https://www.instagram.com/jussiemcg/ LinkedIn: https://www.linkedin.com/in/jumcguire 📲 Follow 7-Figure Recruitment: Website: https://7figurerecruitment.com LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems/ Instagram: https://www.instagram.com/7figuresrec/ 📲 Stay Connected with MCG Talent: Instagram: https://www.instagram.com/mcg_talent/ LinkedIn: https://www.linkedin.com/company/mcgtalent/ 📲 Connect with Sachinn Laala: LinkedIn: https://www.linkedin.com/in/sachinn-j-laala-01303a5/ Website: https://www.liquidhavas.com/
What this episode covers
In this episode of Beyond the Business Card, host Justin McGuire, entrepreneur, founder of MCG Talent and creator of 7-Figure Recruitment, sits down with Sachinn Laala, founder and CEO of Liquid Havas, one of the Middle East’s leading commerce marketing agencies, recently acquired by global advertising giant Havas.Sachinn shares his extraordinary journey from growing up in a small town in India, stepping into the family business at the age of 12, and eventually building an independent agency in Dubai that scaled to 90+ people and caught the attention of a global network. With humility and sharp business insight, Sachinn opens up about his entrepreneurial roots, his bold career pivots, and the challenges of building a niche business in a highly competitive industry.💡 In this episode, you’ll discover:• Why leaving his father’s retail business to work in banking was his first act of rebellion • How a 400 AED car instalment nearly consumed his entire salary when he moved to Dubai • The hidden value of starting in customer service and how it shaped his leadership style • How a forgotten corner of advertising, commerce marketing, became the foundation of Liquid’s success • What it really takes to get acquired by a global agency • Why grit, discomfort, and embracing chaos were crucial to his journey • The role of early failures, culture, and partnership in building a scalable agency model.It’s a raw and inspiring look at what it means to build something real in a region known for flash. No shortcuts. No façade. Just the true story behind the growth of a homegrown agency and the founder who made it happen.🎧 Listen now and subscribe for more stories that go beyond the business card.📲 Follow Justin McGuire: Instagram: https://www.instagram.com/jussiemcg/ LinkedIn: https://www.linkedin.com/in/jumcguire 📲 Follow 7-Figure Recruitment: Website: https://7figurerecruitment.com LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems/ Instagram: https://www.instagram.com/7figuresrec/ 📲 Stay Connected with MCG Talent: Instagram: https://www.instagram.com/mcg_talent/ LinkedIn: https://www.linkedin.com/company/mcgtalent/ 📲 Connect with Sachinn Laala: LinkedIn: https://www.linkedin.com/in/sachinn-j-laala-01303a5/ Website: https://www.liquidhavas.com/
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#22 He Left Banking… Then Built a Global Brand Havas Had to Buy | Sachinn Laala
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