22. How A Pack Of Cigarettes Got My Marketing Agency To $95k/mo

“How A Pack Of Cigarettes Got My 11 Month Old Agency To $95k/mo”Sounds pretty wild, right?I ran a pretty crazy experiment this month, and it led to me having a record month in my agency. I decided to keep a packet of cigarettes within arms reach of me for 4 weeks straight. Might sound like a weird thing to do, but it’s led to me going through my biggest psychological breakthrough yet. One that I’m about to share with you. I think it might just change your life. Spoiler: I didn’t smoke a single one. I used to smoke socially, quite frequently. Becoming conscious and aware of this habit, and then recognising that it didn’t contribute to the sense of self I wanted to achieve, I initially chose to follow the standard advice of ‘remove all stimulus associated with the habit and all environmental cues’. This worked, until I was faced with the cue, usually out with my friends. You cannot control your whole environment.So instead I thought I’d give the self help gurus the middle finger and do the total opposite. I decided to face off with the impulsive and compulsive side of me by actively putting the stimulus there, in front of me, within arms reach 24/7. I’ve learned from this that you can quite literally exercise your willpower, and that if you don’t, the principle of senescence kicks in (which is where skills and abilities wane with time if not practiced).Doing this has helped me book more discovery calls (100+ monthly), make more sales and close more clients. I know that sounds like a wild stretch just from keeping some cigarettes in my room, but let me explain.I could write a 5 page essay on the profound and deep psychological discoveries I’ve uncovered as a result of this experiment, but I chose instead to record a detailed and thorough 30 minute video.