22: How digital storytelling and authenticity can drive exponential growth

Back in early March of this year, we hosted our second annual conference- the #BeMoreDigital conference. This episode marks the first in an exciting new series, where we'll be releasing some of the content from the day for those of you who couldn't make it, or, for those of you who want to experience the fantastic conversations we were having all over again.  In this episode, Ellie Scouller, Brand Experience Specialist at charity: water, takes us through how digital storytelling can help to build more authentic connections with your donors and ultimately drive growth.  By challenging the traditional donor/charity relationship and using digital to adopt more innovative methods of storytelling, Ellie reveals how charities can drive more donations and create strong, genuine and lasting connections with donors and ensure their communications are meaningful.   Watch this space for more #BMD releases!