22. How We Turn Rejection Into Fuel
from Disruptance Hosted by Eric Forney
On this episode, Eric Forney talks to Michael Bounds about how you can turn rejection into fuel. They discuss social identity and it's three stages: social categorization, social identification and social comparison, and how having a strong sense of your own social identity can make rejection not feel like a loss. They explain how they view rejection with a potential client as a rejection of the story they have told the client, not a direct rejection of them themselves. Michael tells a story of a client who rejected him early on that he came to realize was a blessing, because he won his time back and didn't have to work with a difficult person. They also discuss how to encourage their teams to see rejection as something that is just a part of the process, and to celebrate a rejection because it means you were still out there working on generating leads.
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