#22 If Your Content Isn’t Working, Ask This One Question

Welcome to the $100k Playbook with Mike KoziolThis is the simplest copy tip you’ll ever hear—and most people skip it.In this short episode, I unpack the power of asking “so what?” every time you create content. Whether it’s a lead magnet, a LinkedIn post, or a sales page, most content flops because it lacks clear value for the reader. I share how I used this question to turn a short PDF into a 70-page viral report that drove over 2,000 comments and $100K in sales.Discussion points:The "so what" test for every piece of contentHow to write from your audience's POVTurning surface-level insights into deep, practical valueConnect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/Download the 2025 Consulting report:Download to $100k Offer Playbook:https://mikekoziol.com/the-100k-offer-playbook/ Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/Please rate the podcast on Spotify and iTunes ❤️ and share with othersTags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability