22. Insider Perspectives - Navigating Trends, Challenges, and PR in the Hospitality Industry with Maria Pajares

"Wellness is not an add-on; it's a crucial part of the overall hospitality experience. Hotels should find creative ways to bring wellness professionals into the main hotel space physically and digitally, including social media, websites, and PR efforts." - Maria Pajares.Today I’d like to talk about the role of PR and sales and marketing in the hospitality industry, specifically when it comes to navigating consumer trends and the challenges both hoteliers and agencies face when it comes to their PR initiatives. And to shed light on this subject, I couldn’t have picked a more seasoned, delightful and experience professional – Maria Pajares. Maria, founder of Mason Rose a PR agency based in the UK, is an amazing source of information and wisdom. I was lucky enough to have her speak at my first virtual wellness summit, The Wellness in Hospitality Spotlight in June this year. What I loved about our discussion is how consumers actually want to see who the wellness professionals are. Traditionally, in hotels, it has always been about show casing the chef. But rarely do hotels show case their wellness people – the very people who actually have the power to transform guest experiences in our hotels. ________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide