[22] Kat Luckock: unlocking the power of positive impact

What this episode covers

Today on the Ethical Hour Podcast I speak to Impact Strategist and Business Coach Kat Luckock about how social enterprises and impact businesses can start to measure and communicate their impact. As consumers demand more from the brands they buy from, businesses and social enterprises need to cut through the greenwashing and demonstrate their impact. Telling your impact story can be a powerful marketing tool, as well as an opportunity to attract more stakeholders and even investors. Kat Luckock is a successful social entrepreneur who works with impact driven brands to measure and communicate their impact. Today she shares her advice on how to measure and use your impact as a business and marketing tool. In this episode you will learn: * How to set targets and goals for your impact * How to communicate your impact story to attract customers * Where to start when it feels overwhelming and you wonder if you're doing enough * How to create your first impact report * How to use your impact to attract stakeholders and grow your business   Find out more about Kat on her website: https://shareimpact.org/ (https://shareimpact.org/)   This year we're encouraging people to #ShopEthicalInstead as an alternative to Black Friday. This is a crucial time of year for small businesses and we can vote with our wallet by purchasing gifts that do good for people and the planet. Please help us spread the word and join the #ShopEthicalInstead campaign by sharing what you're doing using the hashtag!   The Be The Change Awards are now open for entries! Tell you impact story and get the recognition you deserve. Enter now! http://bethechangeawards.org/ (http://bethechangeawards.org/) This episode is brought to you by Ethical Holiday. Looking for a life changing holiday? EthicalHoliday.com is a new online directory of ethical places to stay, matched with short term volunteering opportunities. Each and every listing has been handpicked for their ethical values, from paying fair wages and reinvesting into communities to caring for the environment and helping conservation efforts, so you can rest assured you’re changing lives for the better just by having a great time. There’s something to suit every interest and budget with award winning glamping breaks, cultural homestays, luxury safari camps, jungle cabins or beachside hotels. And if there’s an opportunity for you to get involved during your stay ethical holiday will suggest optional volunteering nearby, so you can experience new cultures, learn new skills and reconnect with nature. Join the ethical holiday community today to get exclusive special offers, gifts and even your own blog space to share your life changing experiences. Just head to ethicalholiday.com (http://ethicalholiday.com/) and Join The Community! If you're interested in starting or growing a business with purpose, you can access tailored training, advice and support inside the #EthicalHour community: https://ethicalhour.co.uk/our-community/