#22 Klaus Eck, CEO der Content Marketing Agentur d.Tales ...

What this episode covers

In Folge 22 des Interview-Formats „New Work Chat“ ist Klaus Eck zu Gast, Gründer und Geschäftsführer der Content Marketing Agentur D.Tales. Der Berater und Keynotespeaker unterstützt seit mehr als 23 Jahren Marken bei der Digitalisierung ihrer Unternehmens-, Marketing- und Kommunikationsprozesse. Er hat vier Fachbücher und zahlreiche Publikationen in Zeitschriften über Content Marketing, Corporate Influencer und Reputation Management veröffentlicht. Darüber hinaus betreibt er seit 2004 das Fachmedium PR-Blogger. Ich kenne Klaus seit meiner Zeit bei Scholz & Friends 2009, als wir ihn einmal für einen Kundenworkshop gebucht hatten. Mehr als 45.000 Follower bei Twitter können nicht irren: Dieser Mann ist eine Koryphäe auf dem Gebiet Digitale Kommunikation. Wir sprechen über die neue Bedeutung von Corporate Influencern, über peinliche Coronafails in der Krisenkommunikation, über den Unterschied zwischen gutem und gut gemeintem Content Marketing. Und natürlich über die Frage, wie man New Work bei seiner Agentur d.Tales versteht und lebt. Vorhang auf.

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How long is this episode of New Work Chat?

This episode is 1 hour and 17 minutes long.

When was this New Work Chat episode published?

This episode was published on August 25, 2020.

What is this episode about?

In Folge 22 des Interview-Formats „New Work Chat“ ist Klaus Eck zu Gast, Gründer und Geschäftsführer der Content Marketing Agentur D.Tales. Der Berater und Keynotespeaker unterstützt seit mehr als 23 Jahren Marken bei der Digitalisierung ihrer...

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