22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcastIt’s long and laden with wisdom.Relax.Take it in slowly.Maybe over a couple of sitting.Maybe in one. Up to you!The 23 Laws:Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland FoodsThe Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you canWhy Human Beings Are 90% Chimp and 10%  Bee - Individual vs. Collectivism and the spread of ideasWhy Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of GentrificationWhere to Position Yourself on Skanky-Wanky axis as a brand or restaurantThe Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs realityReverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised ScaleThe Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.Never Forget: Larger Drinkers Drink The Advertising Not The BeerHow to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationshipHow to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). FairnessWhy a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.The Parallels of Food NPD and Comedy: Slow feedback Vs Fast FeedbackThe Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IREHonest Burgers Ltd: How To Keep The Magic as You ScaleDo you get Feedback like David Bowie or the X Factor. Curse of averagesThe fact more people collectively make better decisions is both WRONG and RIGHTJapanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)Unpacking The Buddhist Ying and Yang of a Pot Noodle 👌