#22 Le futur du search selon Ahrefs : GEO, LLM et guerre de visibilité

from Squeeze & Scale · host Spicy Lemon

Le GEO en France, c'est encore flou pour beaucoup. Pas pour Juliette Bègue. Responsable marketing France chez Ahrefs, elle est l'une des rares à s'appuyer sur de la data pour parler de visibilité IA — et pas uniquement sur des tendances US. Dans cet épisode, elle partage son cadre complet : de la compréhension des LLM jusqu'aux indicateurs de performance à suivre, en passant par les 5 étapes concrètes pour apparaître dans les réponses de ChatGPT. Au cours de cet épisode :Où en sont les Français sur le Search IA ?Pourquoi l'arrivée des AI Overviews va tout changer (et comment s'y préparer)Pourquoi le SEO reste indispensable pour apparaître sur les LLM ?Les 5 étapes pour être cité par ChatGPT & cieLes 5 indicateurs GEO à suivre 📕 Ressources et mentionsL'infographie : Structure d'une page citée par les LLMOutil pour vérifier sa visibilité IA gratuitBrand Radar : l'outil de visibilité IA complet d'Ahrefs Bonus : L'expérience de désinformation par l’IA évoquée en fin d'épisodeEvolution des comportements d'achat avec l'IA (Etude retail)Les domaines les plus mentionnées en FranceCe qu’on sait des recherches sur les IA génératives (8 études) ❤ Pour soutenir ce podcast en moins d'une minute :1 - Notez Squeeze & Scale 5 étoiles ⭐ sur Apple Podcast avec un petit commentaire2 - Partagez-le podcast sur vos réseaux sociauxC'est rapide, simple et ça nous aide à gagner en visibilité pour vous offrir d'autres épisodes passionnants ! 📩 Et pour recevoir les prochains directement dans votre boîte mail, inscrivez-vous ici. ☎ Pour nous contacter ou nous suivre sur les réseaux :Site internet : Spicy-lemonSpicy LemonLinkedin : LinkedinSpicy Lemon | LinkedInYoutube : YoutubeSpicy LemonHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Episode metadata supplied by the publisher feed · Published Mar 17, 2026

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#22 Le futur du search selon Ahrefs : GEO, LLM et guerre de visibilité

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