22 - Les 3 secrets du cimetière des solutions perdues

from Ingeventes : le podcast des ingénieurs commerciaux ! Hosted by Antoine Walter

La vente de solution a changé la face du commerce B2B, encore plus depuis la crise de 2008. Et pourtant, à force elle a fini par influencer le comportement des acheteurs, allant jusqu'à créer un cimetière des solutions perdues. Dans ce premier épisode d'une mini-série sur les solutions, on s'intéresse à l'évolution des acheteurs et aux répercussions sur le métier de commercial B2B pour continuer à tendre vers le gagnant-gagnant ! Au sommaire : - Un Monde de Solutions - Secret #1 : Il y a du monde autour de la table - Secret #2 : L'indécision est votre ennemie (mortelle) - Secret #3 : Souvent le commercial est impuissant - Épilogue Retrouvez toutes les notes de l'épisode sous : https://ingeventes.fr/les-3-secrets-du-cimetiere-des-solutions/ Abonnez-vous à mon Brainstorm mensuel : https://ingeventes.fr/brainstorm/

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22 - Les 3 secrets du cimetière des solutions perdues

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This episode is 19 minutes long.

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This episode was published on February 19, 2020.

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