#22: Loyalty Talk meets Marketing Kaffee: Wenn Unternehmen auf Beziehungssuche gehen

from Loyalty Talk · host Michael Bietenhader

Diese Folge ist ein Podcast Takeover: Der Loyalty Talk trifft auf den Marketing Kaffee des Instituts für Marketing und Customer Insight der Universität St.Gallen. Im Marketing Kaffee habe ich mich mit der Gastgeberin Iris Schmutz über das Thema Customer Loyalty unterhalten. Wir sprechen unter anderem darüber, wie man die Beziehung zum Kunden erfolgreich managen kann, ab wann überhaupt von einem loyalen Kunden gesprochen werden kann und ob Kunden- und Stempelkarten überhaupt etwas bringen. Die entsprechende Folge gibt es als Hörprobe im Loyalty Talk. Weiterführende Links: Marketing Kaffee Podcast: www.imc.unisg.ch/ueber-uns/podcasts/marketing-kaffee-ungefiltert Institut für Marketing und Customer Insight: www.imc.unisg.ch Iris Schmutz auf LinkedIn: www.linkedin.com/in/irisschmutz Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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This episode is 24 minutes long.

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This episode was published on January 28, 2022.

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