22. Management agreements and marketing to landlords with Mike Kriel

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ Connect with Mike Website: https://launchworkplaces.com/ LinkedIn: https://www.linkedin.com/in/mike-kriel-a43994/ Flex in Five: https://youtube.com/@flexinfive --------------------------------------------------------------------------------------------------------------------------- Mike Kriel built Launch Workplaces to be a strategic partner for landlords and to run successful coworking centers with them. So, he’s very clear on who his ideal partners are, as well as who isn’t. That positioning drives his entire marketing strategy for Launch, and it’s working. In Episode 22, Mike breaks down his strategy for attracting the right landlord partners: Know who you're for (and who you're not for): Launch works best with landlords who are curious, accessible, and see flex as strategic. Mike's not interested in landlords who are so insulated he can't have real conversations or ones treating operators like commodities. His marketing attracts the first group and filters out the second. Lead with education, not pitches: Mike wrote a 50+ page landlord ebook and produces his Flex in Five content series. The goal is simple: teach landlords how flex office works so the right ones see Launch as the obvious partner. Model what you want back: Mike wants transparent, accessible landlord partnerships. So, he shows up that way. Launch’s marketing attracts the type of relationship he's looking for. Rising tide mentality: Mike shares what he knows because growing the flex industry creates better opportunities for everyone, including Launch. Activity creates opportunity: Showing up consistently and helping landlords understand flex compounds over time. This one's for operators who want to attract the right landlord partners instead of competing on price. --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.