22. Master Your Message with MacKenzie Fleming, Type 7

MacKenzie Fleming is a copywriter and messaging expert for coaches looking to go beyond just selling their next offer, but to create messaging that truly builds an empire. She also identifies as a Type 7 and resonates most with the: Struggles: throwing herself into constant activity, impatience and impulsiveness, unable to discriminate what is really neededStrengths: wide range of interests, many ongoing professional and creative projects, can easily reframe negative emotions into positive onesWhen you listen into to today's episode you'll hear more about her experience as a Type 7 and how it's played a role in her career and work as well as specific branding and messaging topics covering:What happens if you don't have a recognized brand voiceThe difference between visual brand and brand voiceA description of the term "vulnerability pimp" and how to avoid it An alternative to charging by the hourContent writing vs. copywriting and when to use each oneWhat your About Me page should include (and not)You can connect with MacKenzie and continue to learn more from her over in her digital homes:Instagram: https://www.instagram.com/mackenziebfleming/Facebook Group: https://www.facebook.com/groups/theconversioncornerWebsite: https://mackenziebfleming.com/Additional Resources: Post mentioned in the episode - You don't have to be happy all the time Grab Your Type 7 Guidebook here Do you have Type 7 energy? Article hereMy experience as a Type 7 - Episode 3 hereNot sure what your type is? Book a Know Your Number session hereHave a request for a future episode? Drop a text here! 🗓️ Book a Guided Enneagram Workshop for your team retreat at work:https://www.enneagrammba.com/enneagram-team-workshops✏️ Get an overview of all nine types inside the Understanding People at Work Cheat Sheethttps://www.enneagrammba.com/cheatsheet