22. Matthew Abbott | Why are so many leaders silent online?

In this episode, Roger Christie is joined by Matthew Abbott, Corporate Affairs Director and ex advisor to Zip Co and ASIC to get to the bottom of why almost 85% of the ASX 200 CEOs are either inactive or ineffective on LinkedIn. It’s a big number, 85%. This is one of the key findings in our recent ‘Digital Reputation Report‘, where we analysed the LinkedIn activities of all CEOs from the ASX200 – Australia’s 200 largest listed organisations by market cap. So why is this happening? What's missing in the narrative around executive use of social media that means so many still choose to stay silent and what could be done to build confidence, capability, and activity among key leaders across the country.Together Matthew and Roger unpack the report, explore the reasons why we see such low levels of digital reputation participation, and most importantly, discuss how we can change this current state to hear more from our best leaders. --25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: https://www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.