22: New Readers, New Sales: What to Do When Engagement Drops

Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strategies to help you expand your bubble and revive your book sales.What You’ll Learn in This Episode:Why audience engagement dips (and why it’s normal)How to collaborate with other authors using BookFunnel and newsletter swapsSimple ways to get on podcasts and grow your reachWhy influencers and bloggers can help you connect with new readersHow to test paid ads on a small budget to find new fansChapters00:00 Understanding Audience Engagement Fluctuations04:18 Strategies for Re-engaging Your Audience07:11 Expanding Your Reach Through Collaborations10:26 Testing Paid Advertising for GrowthGet on Podcasts:Podmatch Create your media kit packageLinks & ResourcesAuthors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠Email us: [email protected]⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5Please LIKE, SUBSCRIBE, and SHARE.I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.