22) Orsola de Castro on growing Fashion Revolution into a global movement by inviting everybody to participate

How did Fashion Revolution, which has become a global movement, get started and grow to have the impact and reach it has today? What does it mean for us that people express interest in buying less and buying better, but often aren't doing so because of things like price, convenience, and style options? On this episode, Fashion Revolution's Co-Founder and Creative Director, Orsola de Castro, shares her wisdom with you. HIGHLIGHTS: [08:30] One of the greatest challenges the Fashion Revolution team faced when growing the movement.[09:15] Orsola: "We all have a different vision of Fashion Revolution, and yet we all mattered."[10:35] Orsola: "We kind of assumed #WhoMadeMyClothes would be a relatively easy question to answer, and yet no one could answer it at all. We realized there was a massive disconnection. [10:35] Why being bold but inclusive, while avoiding negative protesting, victimizing, naming and shaming, has been so important to Fashion Revolution. [13:25] Orsola: "We wanted people to be a part of the solution. Every single one of our wardrobes are in the fashion supply chain somewhere. Therefore, every morning when you choose the clothes you wear, you can be a part of that change."[16:50] Orsola: "You don't have to have an interest in fashion to understand there's a massive impact in the clothes that we wear." [19:05] Kaméa: "An article said - millennials do have the heart to make more sustainable purchases, but often aren't doing so because of things like price, convenience, style options. What are your thoughts on that?"[22:40] Kaméa: "How has Fashion Revolution been so successful at inspiring action, beyond just awareness?"[24:35] A key decision Orsola has made as the Creative Director that's helped to elevate Fashion Revolution.[26:00] Orsola's highest hopes for Fashion Revolution. SPONSOR: Kanekta.co is a digital sourcing platform connecting ethical brands and suppliers to retail buyers across the globe. Find the full show notes with links and resources at www.greendreamer.com, and share your key takeaways from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!