22. Panic and the Art of Pivoting

If there’s one thing every entrepreneur is guaranteed to go through it’s a pivot. Whether that’s a pivot into a new niche, a pivot away from an offering, or a pivot of your whole-ass business, pivoting is a big part of building a business. In today’s episode of Unfiltered, we’re dishing on all of the pivots we’ve made, the fears we’ve faced around changing up the stuff we’ve come to be known for, when the desire to shake sh*t up is something you should listen to and when it’s something to ignore, and so much more. It’s juicy. And hopefully, helpful. And as always, totally unfiltered. Highlights: 4:16—11:33: All the title changes our IG bios have undergone 11:43—15:21: The importance of being cringey 15:21—27:15: The “taboo” feeling of pivoting and the way we’ve reframed it 27:23—30:52: Why listening to your desire to pivot is important (and when it can be harmful) 32:07—41:34 The #1 thing that makes it possible to pivot without having to leave everything behind Brand Strategy Resources: Brand Foundation Self-Discovery by State of Sage Clarity Era: Unlocked, A Free Training by PDA Studio We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!