#22: Political Persuasion with Alex Coppock

Alex Coppock is an assistant professor of Political Science at Yale University. His research considers what affects people's political beliefs, especially the kinds of messages people regularly encounter--TV ads, lawn signs, Op-Eds, etc. In this episode, he shares the findings of a big, new study that just came out as well as what it means for how persuasion works. Things that came up in this episode:A new study testing dozens the efficacy of dozens of political ads (Coppock, Hill, & Vavreck, 2020)The long-lasting effects of newspaper op-eds on public opinion (Coppock, Ekins, & Kirby, 2018)The effects of lawn signs on vote outcomes (Green, Krasno, Coppock, Farrer, Lenoir, & Zingher, 2016)Framing effects in persuasion (for an overview, see Chong & Druckman, 2007)The sleeper effect (see here for an overview)For a transcript of this episode, visit: http://opinionsciencepodcast.com/episode/political-persuasion-with-alex-coppock/Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.Join me over at Patreon: https://www.patreon.com/OpinionScienceLearn more about Opinion Science and catch up on all the episodes at http://opinionsciencepodcast.com/.