PPC Red Flags & How to Fix Them - Sophie Fell [PPC Zone Aug 2024]

Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books and countless blogs on the topic! Sophie excels at running successful paid media campaigns while sharing her top tips with the community. You can find her on LinkedIn: https://uk.linkedin.com/in/sophiefellx  For more from the August 2024 event, visit https://ppc.zone/events/ppc-zone-august-2024  Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry ppc.zone is sponsored by Inside Google Ads Learn more at https://learn.jyll.ca/iga