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22: Reframing marketing, with Simon Batchelar

An episode of the Wow @ Work podcast, hosted by Stephen Dargan, titled "22: Reframing marketing, with Simon Batchelar" was published on June 12, 2023 and runs 51 minutes.

June 12, 2023 ·51m · Wow @ Work

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Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness. Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse. Links Reframing Marketing – Simon’s book Scientific Advertising, by Claude C Hopkins The Century of the Self – Adam Curtis documentary Sustainable Marketing: How to Drive Profits with Purpose, by Michelle Carvill, Gemma Butler, and Geraint Evans Can Marketing Save the Planet? The Ethical Move

Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness.

Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse.

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