22: Reframing marketing, with Simon Batchelar

An episode of the Wow @ Work podcast, hosted by Stephen Dargan, titled "22: Reframing marketing, with Simon Batchelar" was published on June 12, 2023 and runs 51 minutes.

June 12, 2023 ·51m · Wow @ Work

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Summary

Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness. Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse. Links Reframing Marketing – Simon’s book Scientific Advertising, by Claude C Hopkins The Century of the Self – Adam Curtis documentary Sustainable Marketing: How to Drive Profits with Purpose, by Michelle Carvill, Gemma Butler, and Geraint Evans Can Marketing Save the Planet? The Ethical Move

Episode Description

Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse.