#22 – Sebastian Joy on ProVeg, Movement Building, and Corporate Engagement

Sebastian Joy is the founding President of ProVeg International, a food awareness organisation working to transform the global food system. He is also a social entrepreneur: having developed several vegan products and helped launch the international 50by40 alliance. In this episode we discuss: [00:01:53] Welcome, Sebastian! [00:07:52] Direct animal advocacy [00:11:48] Career capital [00:14:46] ProVeg International [00:23:42] Corporate engagement and the meat industry [00:26:49] The business of meat [00:36:00] Entrepreneurship [00:45:25] Scaling up organisations [00:48:05] New areas for helping animals [00:51:26] Working within organisations [00:54:12] Closing questions You can read much more on these topics in our accompanying write-up: hearthisidea.com/episodes/sebastian. If you have any feedback or suggestions for future guests, feel free get in touch through our website or by using the star rating form on each episode page. Please also consider leaving us a review wherever you're listening to this. If you want to support the show more directly and help us keep hosting these episodes online, consider leaving a tip. Thanks for listening!