#22: Step 1 - How To Craft Content That Your Dream Customers Will Actually Like (And Cuts Through The Noise)

The theme of this episode is…“High Value Content, Low Production Value.”High Value Content: Being Helpful (NOT being annoying!)Low Production Value: Kevin’s crumpled white t-shirts he likes to record in!Despite the visual impression of being a little rough around the edges, we talk about a pretty important framework and steps to developing content that is highly engaging.And it comes back to the overarching principle of Being Helpful with it. It’s so important to do this because that’s how you’ll build the trust needed in the relationships you need to establish with your audience.Tune into this week’s episode for more!Links To Mentioned Resources:The Content Marketing Institute - Joe PulizziSaaS Businesses: Drift, Alyce, metadata.ioChris Walker at Refine LabsDave GerhardtMetigySimo Ahava - “Manipulate Response Headers In Server-side Google Tag Manager” ArticleTodd Clouser from Refine LabsSixt Sponsored Road Trip Article In TimeOutYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!