22 | Steven DeAngelo | Innovating in a Crisis: How a Distillery Turned Challenge into Opportunity

In this episode of Fingerprints on Success, Bill Barrett interviews Steven DeAngelo, founder and principal of St. Agrestis and Greenhook Ginsmiths. Steven shares his remarkable journey, from creating artisan gin in Brooklyn to launching the widely acclaimed non-alcoholic Phony Negroni. With his extensive experience in the beverage industry, Steven dives into the challenges of running a distillery in New York and the pivotal moments that shaped his entrepreneurial path. He walks us through the critical business lessons he's learned along the way, from managing costs to overcoming industry regulations. Steven also opens up about how the pandemic forced him to pivot quickly, turning his distillery into a hand-sanitizer production hub and ultimately leading to the creation of one of the fastest-growing non-alcoholic beverages in the market today. This episode is packed with insights into the entrepreneurial mindset and the perseverance required to succeed in a competitive industry. Enjoy!What You Will Learn In This Episode:Why Steven left a career in finance to start his own distilleryThe challenges of building a beverage brand in a highly regulated industryHow the pandemic forced Steven to pivot his business model and innovateThe importance of a small business mentality when managing costs and cash flowHow the Phony Negroni became one of the fastest-growing non-alcoholic beveragesAnd much more…Resources:Steven’s LinkedInGreenhookgin.com Stagrestis.com