#22 - Stop Freaking Out About the Evils of Personas with ...

What this episode covers

Personas are polarizing, some love them, but many love to hate them. This week, Erin and JH talk to Andy Budd, co-founder of Clearleft about why the social mediaverse should stop freaking out about the evils of personas. They're a tool in the toolkit, and come with contextualized nuance all their own. Read our blog post about it here: https://bit.ly/2KA7B5H About our GuestAndy Budd is the co-founder of Clearleft, an agency that helps design leader, founding member of the Adobe Design Circle, Venture Partner at Seedcamp, and executive coach. He writes down some of his thoughts about UX and design on his blog, and is a big fan of nuance.

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Frequently Asked Questions

How long is this episode of Awkward Silences?

This episode is 28 minutes long.

When was this Awkward Silences episode published?

This episode was published on August 8, 2019.

What is this episode about?

Personas are polarizing, some love them, but many love to hate them. This week, Erin and JH talk to Andy Budd, co-founder of Clearleft about why the social mediaverse should stop freaking out about the evils of personas. They're a tool in the...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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