#22 The Evolution of Radio Attribution with Radio Active Media

Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio has evolved to compete against digital advertising products - by utilizing attribution. Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel - this requires multi-touch attribution, the next evolution of radio. Learn from Jeff and Anne Marie as they explain how vanity numbers and text messages aren't telling the whole story - radio builds relationships, is a much more intimate channel and not with attribution, its effectiveness can be properly attributed.