EPISODE · Jul 22, 2019 · 7 MIN
#22: The Psychology Behind Free Samples
from Business Her Way · host Stephanie Jiroch
Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? The answer lies in one of the most popular psychological tactics used in marketing: reciprocity.So what is reciprocity and what drives us to return favors, open emails, send Christmas cards or buy something we don’t want, especially when we think we’re in control of what we do each day? This week, I’m sharing the secrets of this mega powerful persuasion strategy and why your business absolutely needs to incorporate it into your marketing plan.Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Embed this episode
What this episode covers
Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? The answer lies in one of the most popular psychological tactics used in marketing: reciprocity. So what is reciprocity and what drives us to return favors, open emails, send Christmas cards or buy something we don’t want, especially when we think we’re in control of what we do ...
NOW PLAYING
#22: The Psychology Behind Free Samples
No transcript for this episode yet
Similar Episodes
No similar episodes found.