22. The Secret Formula to Going Viral (w/ Fragrance TikToker John Gonzalez)

Spoiler alert: it's ambroxan! JK, lol. Though we cannot confirm (nor deny) that such a thing exists, in today's episode, Content Creator John Gonzalez (a TikToker with over 240K followers) reveals his behind-the-scenes method and criteria for creating content. Truly, it is the closest thing I’ve heard to a foolproof formula. We also discuss John’s foray into creating fragrances, the biz of content creation, how TikTok essentially fosters/promotes plagiarism, and how we love dupes (except when those dupes are people). Follow John: IG: @johngnzz // TT: @johngnzz FRAGS MENTIONED: Parle Moi de Parfums Papyrus Oud, Vilhelm Morning Chess, Gucci Pour Homme, Maison Margiela By the Fireplace, Pierre Balmain Carbone de Balmain,  Moschino Toy Boy, Estee Lauder Intuition, Diesel Plus Plus, Kayali Vanilla | 28, Ermenegildo Zegna Indonesian Oud, Commodity Book, D.S. & Durga Handbook for the Recently Deceased, Heretic Dirty Coconut, Heretic Dirty Grass, BR 540, Polo Green, Le Labo Another 13, Armani Acqua di Gio, Bentley Absolute LET'S CHAT ON IG: @perfumeroompod CHECK OUT MY HOLIDAY GIFT GUIDE: www.shorturl.at/hyEH5 LET'S FIND YOUR NEXT SCENT! https://shoplist.us/emmavernon/consults