#22 The Shannon Curran Route

Shannon Curran, founder of SSC Consulting and a Fractional CMO, has a dream of what her life will look like and is building her work around that.In this episode, Shannon opens up about her transition from full-time roles to a fractional CMO determined to balance life and work on her terms. From navigating organizational changes post-maternity leave to defining her niche in the crowded fractional leadership space, Shannon shares her journey and strategies. Learn how she supports tech startups, juggles multiple clients, and dedicates time to personal commitments—all while staying true to her values and aiming to create a sustainable business for her family's future.(00:00) Defining why your work matters(05:38) Jumping from full-time to a business of one(09:17) “Babies make you brave”(12:19) The challenge of closing a deal(18:18) The evolution of skill sets over time(25:33) Understanding the ebb and flow of solo work(31:01) What’s working well for Shannon (37:09) Niching in on a problem(45:30) Can we stop the winning in public facade?--Follow Shannon on LinkedIn: https://www.linkedin.com/in/shannon-sweeny-curran-55332942/ --Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/ Get my free blueprint for Solopreneurs - ⁠The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create⁠: https://becomeadigitalconsultant.com/