22 - Unlocking Emotional Intelligence: The Future of B2B Marketing

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how Neurologyca uses emotion AI to analyze real-time emotional and cognitive responses to marketing content via everyday devices. He discusses how this technology helps brands optimize content, segment audiences by emotional profiles, and adapt campaigns dynamically, leading to improved engagement and ROI.Marc shares real-world examples and insights on the future of emotion AI in B2B marketing, emphasizing its role in making marketing more adaptive, authentic, and effective.Learn more about Marc's work HERE.Connect with Marc on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Aug 11, 2025

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22 - Unlocking Emotional Intelligence: The Future of B2B Marketing

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