22: Why Coaches Ghost Your Emails (Part 2): Target Lists, Software Issues & When to Pivot

In Part 2 of this inbox-focused series, Susan and Jessie uncover the realities most athletes never consider when they get ghosted. From a target list that’s too ambitious, to software that prevents coaches from replying, to knowing when repeated silence means it’s time to adjust — this episode is the clearest guide you’ll find on how to course-correct your recruiting strategy.You’ll also learn how to read open rates and link clicks, how to use Productive Recruit to identify alignment, and how to write emails that coaches actually want to open. This is a must-listen for any athlete serious about building real traction in their process.Chapters00:00 – Intro to Part 2 00:30 – The “hard truth” about aiming too high02:00 – How to read your email traction using Productive Recruit03:00 – When repeated ghosting means it’s time to pivot04:40 – Why static target lists create stuck athletes06:00 – Why D1 silence doesn’t always mean “no”07:00 – The hidden problem with some recruiting software09:00 – Why some emails never get delivered to a coach’s inbox11:00 – When to keep emailing (and when to stop)12:30 – The power of consistent email trends over time14:00 – Why some coaches won’t reply even if they like you15:30 – When a “no” really means stop emailing17:00 – The right call-to-action for every email18:00 – How to stand out in a flooded inbox19:00 – Rapid-fire: What coaches want in an email21:30 – Why authenticity matters more than stats23:00 – Final advice: messy action beats perfect strategyConnect with Susan:Check out the website: www.nxtvb.comFollow on Instagram + TikTok: @hey.susankwww.rallysend.comLooking for a better way to stay organized and manage your recruiting? Check out www.rallysend.com—our go-to recruiting software for athletes, families, and clubs. It streamlines communication with college coaches, saves hours on recruiting outreach, and helps you stay ahead of the biggest challenge in the recruiting process: time.Use code HEYSUSAN to save $5/month on a monthly subscription or $50 off an annual plan.