22: Why Design Should Be Your First Investment (Not Your Last) - 30+ Year Design Veteran Explains episode artwork

EPISODE · Jan 27, 2026 · 50 MIN

22: Why Design Should Be Your First Investment (Not Your Last) - 30+ Year Design Veteran Explains

from Behind the Signs Podcast · host Behind the Signs Podcast

Joe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought or a loss leader.

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22: Why Design Should Be Your First Investment (Not Your Last) - 30+ Year Design Veteran Explains

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This episode is 50 minutes long.

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This episode was published on January 27, 2026.

What is this episode about?

Joe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought or a loss leader.

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