#220 – Barry Jones | Provizio - Commercializing an Innovative Mobility Technology & 4D Imaging Radar

Barry Jones, strategic sales lead at Provizio, shares his insights on navigating the automotive industry and building successful businesses. He emphasizes the importance of understanding customer needs and solving multiple problems with one solution. Jones discusses the value proposition of Provisio's 4D imaging radar technology, which offers superior performance at a lower cost compared to traditional radar and lidar systems. He also highlights the significance of passion and a clear vision in driving business growth. Jones advises staying current with industry trends and understanding cultural differences when engaging with customers Key topics in this conversation include: The impact of Provizio’s 4D imaging radar Finding the right access point to introduce new technology at OEMs Discovering the right business model How to successfully commercialize a new technology Answering two key questions: What problems are you solving for the customer? Do they care? Links: Show notes: http://brandonbartneck.com/futureofmobility/barryjones Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ LinkedIn (https://www.linkedin.com/company/proviz-io/) Website (https://provizio.ai/).  Bio Barry is responsible for strategic activities at Provizio to deliver full and proper development of several high value-added company objectives. Core activities are centered on achieving success in developing a successful reference architecture, as a development partner with key OEM’s/Tier 1’s and establishing an OEM footprint for Provizio in Japan. Prior to taking this role, Barry was Chief Engineer at Sanyo Trading leading their future technology activities including their ADAS strategy. Before this responsibility Barry was President of North American Operations and Global CTO for the Leggett and Platt Automotive Group leading P&L and technical activities for a leading Tier 1.5 electro-mechanical enterprise. During his tenure, Barry played a key role in growing the private company (Schukra) that became the base of the Automotive Group from a $60M USD company to a global $1.2B USD market leader over a 22-year period. Before joining Schukra Barry held various operational and senior engineering roles at General Motors both in Canada and the US (Detroit) for 12 years. End responsibility was Engineering Manager for Buick, Oldsmobile and Cadillac designing and launching seat interiors at GM headquarters in Detroit. About Provizio: Founded by a team of automotive and aerospace industry veterans, Provizio is the leading provider of low-cost advanced perception imaging radar that is reliable in all-weather conditions. Provizio is dedicated to balancing the system cost of radar and addressing the challenge of small object detection at range, delivering solutions for safe, cost-effective and scalable L3+ autonomy. At the core of Provizio's offerings are the VizioPrime 6K, the first market-ready solution to make LiDAR optional for L3+ autonomy applications, and 5D Perception® Driving Platform integrating GPU-based edge AI to fuse proprietary 5D Radar with vision systems and top-tier sensors, enabling real-time predictive analytics for safer driving. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/