#220: Bill Bice - Bill Bice has been an entrepreneur since the age of 14, moving from corporate sponsored road racing to ERP software for law firms. Bill has been a VC and most recently founded boomtime, where he tackles marketing as a technology problem

Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races, then starting ProLaw Software, the first integrated ERP for law firms at age 18. After selling the company Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem and building the world's first marketing-as-a-service platform: fuse. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.