#220: Drew Holcomb, Musician – “Super serve” your core audience

If you want to start 2025 with more focus and efficiency, this is the episode for you! Drew Holcomb fronts a beloved Americana band called Drew Holcomb and the Neighbors.  And he knows something that a lot of leaders don’t: you can waste a lot of time and energy chasing after customers and fans that won’t really help your business grow. Listen to this episode to discover the power of super-serving your core audience—plus find tons of creative inspiration to kick off 2025! You’ll also learn: The #1 enemy of creativity (hint: it’s not what you think) Must-hear advice for anyone who struggles with perfectionism Insights for succeeding in any industry that’s constantly shifting One brilliant way to strengthen your connection with your spouse or partner Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.