220. How Shoppers Navigate the New Normal With Jessica Malach, Social Nature

220. Your customers changed overnight—and if you don't adapt, you lose shelf space. In this episode, we unpack new consumer research revealing how health-conscious shoppers in the US and Canada are navigating the "new normal" and what that means for your CPG brand. Consumers are more proactive about health, laser-focused on immunity, reading labels more closely, demanding transparency, and shopping across multiple channels—including online more than ever. We break down the top health goals driving purchase decisions, the rise in supplements and functional foods, growing food safety concerns, the shift to omni-channel buying, and what truly drives new product discovery today. You'll learn how to align your messaging with real shopper needs, leverage community to drive loyalty, improve online conversion with reviews and transparency, and position your brand as a category leader in uncertain times. Download the free episode guide to go deeper into these strategies and listen to related episodes to build your competitive edge at retail. Get instant access on the show webpage: RetailSolved.com/session220