220: How To Use AI To Create a Lead Generation Powerhouse With Kate Gray & Kevin Bees, Profit Maximisation Expert

Kate's journey from overcoming meth addiction in her early 20s to becoming one of Australia's leading voices in Business and Personal Mastery is a testament to her resilience and determination. Her transformative path saw her establish a successful 6-figure fitness empire and a 7-figure retreat and coaching business. In 2021, her achievements were recognized globally when Yahoo Finance named her one of the "Top 10 CEOs to Watch," alongside renowned figures like Grant Cardone and Tai Lopez.   In 2023, Kate founded an outbound outreach agency, leveraging the power of Chat GPT and AI to revolutionize its operations.  This innovation transformed her agency into an AI-enhanced outbound lead generation powerhouse.The Growth Impact Group, partners with businesses generating 1 million a year in revenue to become the plug and play outbound lead generation department.   Kate's influence extends globally as a speaker, sharing stages with icons like Forbes Riley, Eric Thomas, Robin Sharma, Deepak Chopra, and Tony Robbins. Her 15-year journey, enriched by learning from mentors like Jocko Willinick, Gary Vaynerchuk, Frank Kern, and an ex-Israeli Special Forces member, has shaped her into an emblem of inspiration and success. Kate Gray shared in this episode: How she came through an abusive relationship with her father, and dealt with her negative feelings through drugs. How she took that addictive behaviour trait and funnelled it into entrepreneurship The importance of building diverse leadership teams when scaling businesses, and why it will cost you more in the long run to have overseas team members. How her entrepreneurial journey started with an irritation around the gym rules and regulations. How she managed to get a $15 cost of acquisition on her new clients which delivered an initial purchase of $79, with half signing up for a year commitment after that. Why outbound marketing is now is a better way to grow leads -  it gives more control than running ads. How she integrates AI into their process by using personalized cold emails and SMS sdrs (sales development representatives) to book sales calls for clients' teams Her Life-Changing Questions: 'What can I do to learn from them rather than hate on them?' 'What are they doing that I have always refused to do?' and much more... Resources Mentioned In The Show: Jocko Willinick. Leadership book:Leadership Strategy & Tactics https://jocko.com/ Instagram: https://www.instagram.com/iamkatecgray/     If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au