Jun 19, 2026 45 min

220. Julia Perowne

This week Rachel is joined by Julia Perowne, the founder and CEO of Perowne International, a global PR and marketing consultancy that specialises in luxury travel and hospitality. Having worked in the industry for 20 years, Julia is the 'PR's PR' when it comes to travel. Julia and Rachel discuss the complexities of her job in today's chaotic world as well as what it's like to be a woman working in what is still a male-dominated industry. Julia also reveals the staggering story of how her life was saved by a doctor she was working with while on a job in Germany.

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220. Julia Perowne

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